What smart money is saying about HubSpot
1 fund in our archive has pitched HubSpot, most recently Aristotle Capital Large Cap Growth in June 2025.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
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Fund signal · last 12 months
8 lettersToo few moves on HubSpot yet for a clear signal
Moves described in fund letters in our archive. A sentence published word for word by several funds of one house in the same quarter counts once.
Position history
Between Q2 2025 and Q3 2026, 11 fund letters reported a position in HubSpot, with 1 buy (opened or added) and 4 sells (trimmed or exited).
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q3 2026 | 1 | 0 | 1 | 0 |
| Q2 2026 | 3 | 0 | 1 | 0 |
| Q1 2026 | 4 | 0 | 2 | 0 |
| Q3 2025 | 1 | 0 | 0 | 0 |
| Q2 2025 | 2 | 1 | 0 | 1 |
Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.
Fund activity · 11 positions · 7 moves
- September 2026
“Just as importantly, exiting positions with greater vulnerability, such as application software maker HubSpot, has benefited performance.”
HubSpot - HoldsSpyglass Growth StrategyJune 2026
“HubSpot, Inc. (HUBS), a provider of front-office software to the small and medium-sized business (SMB) market, was a bottom contributor during the second quarter. Despite exceeding consensus revenue and earnings expectations, the share price declined amid broader pessimism around the software sector due to the perceived threat of AI. However, our research gives us confidence that by integrating tools like AI agents into its products, HubSpot will ultimately prove to be a net beneficiary of AI, by offering a superior value proposition to its customers.”
HubSpot - June 2026
“HubSpot We sold HubSpot because its core value proposition—an easy-to-use, all-in-one go-to-market platform—is becoming increasingly replicable by AI-native agents that can autonomously manage prospecting, lead nurturing and pipeline workflows without the need for a dedicated SaaS layer.”
HubSpot - June 2026
“HubSpot We sold HubSpot because its core value proposition—an easy-to-use, all-in-one go-to-market platform—is becoming increasingly replicable by AI-native agents that can autonomously manage prospecting, lead nurturing and pipeline workflows without the need for a dedicated SaaS layer.”
HubSpot - March 2026
“During the first quarter, we scrutinized AI risk of every position in the portfolio once again. Based on that analysis, we eliminated positions in Workday, Inc (WDAY), Gartner, Inc (IT), and Verisk Analytics, Inc (VRSK). We also reduced the weights of Hubspot, Inc (HUBS), Dynatrace, Inc (DT) and CoStar Group, Inc (CSGP).”
HubSpot - March 2026
“HubSpot Inc. offers a cloud-based customer relationship management platform. We exited the position due to the combination of potential AI disruption and the seat-based model's potential challenges. The stock tumbled -43% before it was sold.”
HubSpot - March 2026
“HubSpot Inc. offers a cloud-based customer relationship management platform. We exited the position due to the combination of potential AI disruption and the seat-based model's potential challenges. The stock tumbled -39% before it was sold.”
HubSpot - March 2026
“HubSpot HubSpot detracted from performance in the first quarter, as the stock continued to decline amid intensifying fears that AI- native tools and LLMs, such as Anthropic’s Claude, will erode demand for traditional SaaS+ product offerings.”
HubSpot - September 2025
“HubSpot Inc. offers a cloud-based customer relationship management platform.”
HubSpot - New positionAristotle Capital Large Cap GrowthJune 2025
“The table below shows all buys and sells completed during the quarter, followed by a brief rationale. Buys Sells HubSpot Expedia Group Antero Resources Buys HubSpot HubSpot provides a cloud-based customer relationship management (CRM) platform that integrates marketing, sales, service, content management and operations hubs into a unified system.”
HubSpot - June 2025
“If Sector % of Portfolio Holding % of Portfolio Technology 29.26% AppLovin Corp. Class A 4.31% Financial Services 15.98% Palantir Technologies Inc. Class A 3.99% Consumer Discretionary 15.65% Natera, Inc. 2.78% Health Care 15.58% Ameriprise Financial, Inc. 2.47% Producer Durables 14.02% Datadog, Inc. Class A 2.44% Energy 3.64% Ulta Beauty Inc. 2.24% Materials & Processing 2.40% Burlington Stores, Inc. 2.17% Consumer Staples 1.40% FTAI Aviation Ltd. 2.15% Cash / Other Assets and Liabilities 1.15% Cencora, Inc. 2.00% [Other] 0.92% HubSpot, Inc. 1.74%”
HubSpot
Fund coverage · 1 thesis
- Aristotle Capital Large Cap GrowthJune 2025
HubSpot is a cloud-based CRM platform designed to enhance customer experiences through integrated marketing, sales, and service tools, with strong growth potential in the SMB market and a focus on AI-driven automation.
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