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NOW · Technology · Software - Application · Market cap $144.55B

13 funds in our archive have pitched ServiceNow, most recently Acatis in September 2026.

Company profile

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

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Fund signal · last 12 months

52 letters

Funds are split between buying and selling

+1
Net flow
13 buys · 2 new positions · 52%12 sells · 10 full exits

Moves described in fund letters in our archive. A sentence published word for word by several funds of one house in the same quarter counts once.

Position history

Between Q4 2024 and Q4 2026, 63 fund letters reported a position in ServiceNow, with 14 buys (opened or added) and 13 sells (trimmed or exited).

Fund letters reporting a position in ServiceNow, by quarter
QuarterLettersBoughtSoldTheses
Q4 20261000
Q3 202618313
Q2 202623885
Q1 20266235
Q4 20254000
Q3 20253000
Q2 20253110
Q1 20252000

Showing the 8 most recent quarters of 9 on record. Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.

Fund activity · 63 positions · 30 moves

  • HoldsBlueBox Global Technology Fund
    October 2026
    “October started strongly for the Technology sector, with new highs early in the month. However, from mid-October investors began to fret about neo- clouds and their extremely high levels of debt. These concerns broadened out with the start of reporting season, as the free cash flow of all hyperscalers bar Microsoft has turned negative due to their AI investment. Even worse, there were signs that for some, AI might be beginning to impair their core businesses. This led to some quite violent moves in both directions, but overall semiconductors and other capex-driven plays declined, while many software names actually rose. There were exceptions in both directions: from our own portfolio, ServiceNow, although a software name, reported slowing backlog and lost 22% over the month; while analog chipmaker Texas Instruments rose 8%, as a relatively defensive semiconductor name.”
    ServiceNow
  • “During the quarter, besides activity discussed above, we initiated positions in Colgate-Palmolive in consumer staples, Mastercard in financials, ServiceNow in IT, United Rentals, XPO and Howmet Aerospace in industrials and Novartis and CVS Health in health care.”
    ServiceNow
  • September 2026
    “Key contributors to Montaka’s performance over the period included enterprise software platforms: Microsoft, Salesforce and ServiceNow.”
    ServiceNow
  • September 2026
    “The top five performance contributors during the third quarter were Constellation Software, Mastercard, Salesforce, CCC Intelligent Solutions, and ServiceNow.”
    ServiceNow
  • September 2026
    “The top five performance contributors during the third quarter were Constellation Software, Mastercard, Salesforce, CCC Intelligent Solutions, and ServiceNow.”
    ServiceNow
  • September 2026

    Listed in Bristlemoon Global Fund’s reported holdings.

    ServiceNow
  • September 2026
    “Portfolio Attribution In Q3 2026, the Portfolio returned 4.46% (net of fees) compared to 0.92% for the Index. Top relative contributors to the Portfolio’s performance included ServiceNow , Shopify , and Microsoft . By contrast, the largest relative detractors in the quarter were NVIDIA , Apple (not owned), and Lam Research . ServiceNow was the Portfolio’s top - performing holding during the quarter as improving sentiment toward high - quality software companies coincided with another strong earnings report.”
    ServiceNow
  • “Key contributors to Montaka’s performance over the period included enterprise software platforms: Microsoft, Salesforce and ServiceNow.”
    ServiceNow
  • “Software and technology-related holdings were among the strongest contributors. CrowdStrike, Shopify and ServiceNow all delivered strong gains following encouraging operational performance and continued demand for cloud, cybersecurity and digital transformation solutions.”
    ServiceNow
  • September 2026
    “Portfolio Activity In Q3 2026, we initiated new positions in Seagate Technology , Advanced Micro Devices , Quanta Services , and SK Hynix , while selling Oracle . We also added to our existing positions in Meta Platforms and Keyence , while trimming NVIDIA , Broadcom , Shopify , ServiceNow , Tencent , Aon , Adyen and Tokyo Electron .”
    ServiceNow
  • September 2026
    “ServiceNow was the Portfolio’s top - performing holding during the quarter as improving sentiment toward high - quality software companies coincided with another strong earnings report.”
    ServiceNow
  • “ServiceNow is a leading provider of enterprise workflow software, with a dominant position in IT service management and a deeply embedded platform that serves as a system of record across mission-critical workflows. Recent results included current remaining performance obligations (cRPO) growth exceeding 20%, continued margin expansion and accelerating adoption of AI-enabled offerings. We believe ServiceNow is well positioned to monetize agentic AI through higher-value product bundles, consumption-based revenue and improved customer productivity. We believe its workflow context, governance capabilities and proprietary operational data should help protect its competitive position as AI models become more capable. The company is also expanding into cybersecurity through acquisitions and broader adoption of its security operations (SecOps) platform. We added as valuation became more attractive and our confidence increased that market expectations appropriately reflected near-term competitive and execution risks.”
    ServiceNow
  • “We added as valuation became more attractive and our confidence increased that market expectations appropriately reflected near-term competitive and execution risks.”
    ServiceNow
  • September 2026
    “Software and technology-related holdings were among the strongest contributors. CrowdStrike, Shopify and ServiceNow all delivered strong gains following encouraging operational performance and continued demand for cloud, cybersecurity and digital transformation solutions.”
    ServiceNow
  • AddedNext century growth investor Growth Strategies
    September 2026
    “We added 7 new positions in Q3: o three in technology: SNOW, TWLO, NOW”
    ServiceNow
  • “The biggest contributor to performance during the month was ServiceNow (+30.4%), which continued to re-rate following the strong quarterly result we covered in last month's letter.”
    ServiceNow
  • HoldsBlueBox Global Technology Fund
    August 2026

    Listed in BlueBox Global Technology Fund’s reported holdings.

    ServiceNow
  • “US-based software company ServiceNow delivered another impressive result that once again came in ahead of both its own guidance and analyst expectations.”
    ServiceNow
  • “Portfolio review The Fund returned -1.5% in July in what was a challenging environment as markets were whipsawed by sentiment ahead of the Q2 earnings season. AI platform software was the strongest area of the portfolio, led by long names such as Microsoft, Snowflake, and ServiceNow.”
    ServiceNow
  • “Declines in ServiceNow, Microsoft, KKR, Salesforce and Meta Platforms were among the largest detractors from portfolio performance over the 12 months.”
    ServiceNow
  • “Finally, we added to ServiceNow.”
    ServiceNow
  • June 2026
    “Top net sales for the quarter Quarter End Market Cap or Market Cap When Sold ($B) Net Amount Sold ($M) CoStar Group, Inc. 13.1 15.3 ServiceNow, Inc. 91.0 10.5 Datadog, Inc. 92.7 7.9 Zscaler, Inc. 19.0 6.8 Via Transportation, Inc. 1.4 5.5 We exited our position in ServiceNow, Inc. , which was a successful long-term investment for the Fund, and redeployed the capital into the software and digital services names discussed in the Review and Outlook section above.”
    ServiceNow
  • June 2026
    “We had strong inflows in early Q2 from our largest investors (us included) seeking to take advantage of buying opportunities. We deployed some of that new capital to 10 of our existing positions (in alphabetical order): Cloudflare (NET), MercadoLibre (MELI), Meta (META), Nu (NU), Palantir (PLTR), Pro Medicus (PME), Sea Limited (SE), ServiceNow (NOW), Shopify (SHOP), and Zscaler (ZS).”
    ServiceNow
  • ExitedMayTech Global Investments Global Growth Strategy
    June 2026
    “We exited our position in ServiceNow as rapid advances in artificial intelligence have increased the competitive risks facing the company.”
    ServiceNow
  • “We eliminated holdings in Boston Scientific Corp., Intuit Inc., Münchener Rückversicherungs-Gesellschaft AG, ServiceNow Inc., and Waste Connections Inc.”
    ServiceNow
  • “We purchased three new positions during the quarter: Veeva Systems Inc., Equifax Inc., and ServiceNow Inc.”
    ServiceNow
  • “Top net sales for the quarter Net Amount Sold ($M) CoStar Group, Inc. 15.3 ServiceNow, Inc. 10.5 Datadog, Inc. 7.9 Zscaler, Inc. 6.8 Via Transportation, Inc. 5.5 We exited our position in ServiceNow, Inc., which was a successful long-term investment for the Strategy, and redeployed the capital into the software and digital services names discussed in the Review and Outlook section above.”
    ServiceNow
  • “We sold our positions in ServiceNow Inc (NOW) and Veralto Corp (VLTO) during the second quarter.”
    ServiceNow
  • “We eliminated holdings in Boston Scientific Corp., Intuit Inc., Münchener Rückversicherungs-Gesellschaft AG, ServiceNow Inc., and Waste Connections Inc.”
    ServiceNow
  • June 2026
    “Performance Deconstruction While Montaka delivered positive returns in the June quarter, performance over the last 12-month period was materially negative – driven overwhelmingly by the declines experienced in the March quarter related to the ‘SaaSpocalypse’ (the selloff in software and AI–exposed names). We shared our detailed analysis of this selloff, and why we believe many competitively advantaged businesses have been drastically oversold in our most recent whitepaper: Where Advantages Lie (and Lie) in the Age of AI . Declines in ServiceNow, Microsoft, KKR, Salesforce and Meta Platforms were among the largest detractors from portfolio performance over the 12 months.”
    ServiceNow
  • “We added here as well during the quarter.”
    ServiceNow
  • “Portfolio Changes We initiated new positions in Equinix and Arista Networks and exited our positions in Aon and Intuit. Positions in Microsoft, Waste Management, Netflix, Ecolab, and Yum! Brands were added to on weakness while also adding to our positions in Alphabet, Apple, Nvidia, and ServiceNow given their strong long-term growth prospects.”
    ServiceNow
  • “This quarter, we rotated out of Thomson Reuters to fund a larger position in ServiceNow.”
    ServiceNow
  • “ServiceNow (-16% over our brief residual holding period) illustrates why our traditional enterprise software exposure now rounds to zero. We moved the position to our watchlist last quarter and completed the exit in April, the month the shares fell c.17% on results day.”
    ServiceNow
  • June 2026
    “Recent examples of AI adoption, monetization, or lack of AI-related disruption among our portfolio companies include: • CCC Intelligent Solutions (CCC): $120 million annualized revenue run-rate (ARR) from its Emerging Solutions’ products of which AI is the largest contributor. The company’s Emerging Solutions revenue grew 50% year-over-year. • Salesforce (CRM): Agentforce + Data 360 (key AI products) ARR up 225% to $3.4 billion in Q1 (119% organic). • ServiceNow (NOW): raised 2026 AI revenue guidance by 50% from the prior quarter; announced $300 million in cost savings from internal AI adoption; gross dollar retention steady at 98%.”
    ServiceNow
  • “Software T scores started to move into positive territory in May, allowing us to rebuild our long exposure in the Platform Software basket. ServiceNow and Snowflake were added on the long side, reflecting our view that high-quality software platforms with strong positioning in workflow automation, data and security remain well placed as AI adoption broadens.”
    ServiceNow
  • “These buys were funded by sales of ServiceNow and Trimble, reducing overall software and long-duration growth, and by exiting BAE Systems and Rolls-Royce which dials back our geopolitically sensitive exposure.”
    ServiceNow
  • “Conversely, we sold our position in enterprise software company ServiceNow following a deterioration in fundamental factors.”
    ServiceNow
  • “As part of our ongoing dialogue with ServiceNow, we met with President and Chief Legal Officer Hossein Nowbar and members of the company's legal, compensation and, human resources teams.”
    ServiceNow
  • “We purchased three new positions during the quarter: Veeva Systems Inc., Equifax Inc., and ServiceNow Inc.”
    ServiceNow
  • “At the portfolio level, the biggest contributor to performance during the month was ServiceNow (+40.7%), which performed well as the market begun to adopt a more realistic view of the company's ability to benefit from AI agents rather than be disrupted by them.”
    ServiceNow
  • “Portfolio activity (Q2/2026) In Q2 we continued to concentrate our software holdings on companies and market segments that we consider long-term winners from AI. While some investors had worried that artificial-intelligence tools would displace traditional cybersecurity players, we have been of the opposite opinion for some time. The strong results reported by leading Cyber Security players and their enlisting as key partners to the Glasswing project by Anthropic Initiation/Increase SAP Increase position Booking Increase position Zscaler Increase position ServiceNow Increase position Synopsys Increase position Exit/Reduction Adobe Exit position Intuit Exit position Siemens Healthineers Exit position BYD Exit position Salesforce Exit position Quarterly Commentary – Growth Equity Strategy | June 2026 Emerald Wealth Partners AG |Weinbergstrasse 100 |CH-8802 Kilchberg |Switzerland Page 2 killed those fears and triggered a steep rally in the sub-sector. We will maintain our overweight in Cyber Security,”
    ServiceNow
  • March 2026
    “ We exited ServiceNow (NOW) as part of a broader effort to refine our positioning within software, where evolving competitive dynamics and the pace of AI innovation have increased uncertainty across the sector.”
    ServiceNow
  • “ServiceNow reported first quarter 2026 results after the close of the period that demonstrated this directly: subscription revenue grew 22% year-over-year, customers spending over $1 million annually on its AI product Now Assist grew over 130% year-over-year, and the company raised its full-year 3 revenue guidance.”
    ServiceNow
  • “Buys Sells Amphenol ServiceNow”
    ServiceNow
  • March 2026
    “Recent Portfolio Activity The table below shows all buys and sells completed during the quarter, followed by a brief rationale. Buys Sells ServiceNow Buys There were no buys in the quarter. Sells ServiceNow We sold the position in ServiceNow, Inc., as we see further downside risk to the implied long-term growth rate and view the current valuation as full.”
    ServiceNow
  • AddedThe Davenport Funds
    March 2026
    “We also engaged in a range of investment weighting changes as we adjusted position sizing to reflect emerging valuation opportunities and concerns during a volatile quarter. We added to positions in several technology companies including Accenture PLC (ACN), Apple, Inc. (AAPL), Microsoft Corp (MSFT), and ServiceNow, Inc. (NOW).”
    ServiceNow
  • “ServiceNow The sharp drop in the stock in the January-February period has opened a rare opportunity to acquire more of this high-quality IT stock at a steep discount to fair value.”
    ServiceNow
  • “ServiceNow is the leading provider of enterprise workflow automation software, based on market share.”
    ServiceNow
  • HoldsThe Ithaka Group
    December 2025
    “ServiceNow, Inc. (NOW) Founded in 2004, ServiceNow has become the leading provider of cloud-based software solutions that define, structure, manage and automate workflow services for global enterprises. ServiceNow pioneered the use of the cloud to deliver IT service management (ITSM) applications. These applications allow users to manage incidents and to plan new IT projects, provision clouds, manage application performance and build applications themselves. The company has since expanded beyond the ITSM market to provide workflow solutions for IT operations management, customer support, human resources, security operations and other enterprise departments where previously a patchwork of semi-automated processes have typically been used with varying degrees of success. ServiceNow’s stock sold off in the fourth quarter as investors priced in fears the software application layer at large could be disintermediated by AI native products.”
    ServiceNow
  • HoldsDavenport
    December 2025
    “Detractors: Spotify Technology SA (SPOT) and ServiceNow Inc. (NOW), experienced the largest fourth quarter declines in the Fund with Spotify investors appearing unimpressed by quarterly results and guidance as well as concerns emerging around the pace of subscriber growth.”
    ServiceNow
  • “Within the Strategy’s information technology (IT) exposure, software and services names were weaker. ServiceNow continued to deliver solid results, but the market’s caution on software and focus on AI-driven growth weighed on the shares.”
    ServiceNow
  • “Top Detractors Top Detractors from Performance for the Quarter Ended September 30, 2025 Percent Impact Netflix, Inc. -0.43% ServiceNow, Inc. -0.26% Progressive Corp. -0.26% Axon Enterprise Inc -0.22% Costco Wholesale Corp. -0.21%”
    ServiceNow
  • “ServiceNow: ServiceNow shares were weaker in the quarter as investors rotated toward higher- beta AI hardware and semiconductor names and out of more “legacy” software names.”
    ServiceNow
  • “Shares of ServiceNow, Inc. (NOW; 5.15%**) moved lower despite reporting strong quarterly results.”
    ServiceNow
  • “Outside of the trades associated with the name swaps, we also made a number of strategic trims and adds to optimize existing position sizes in response to attractive price dynamics, including redeploying capital raised from partial sells of our positions in Intuit, ServiceNow and Uber on strength in order to fund incremental additions to Marvell, Datadog, and Chipotle on relative weakness.”
    ServiceNow
  • “ Microsoft (MSFT), a global leader in software and cloud services, saw its shares trade higher in the second quarter following an earnings report and guidance update that exceeded consensus expectations. The company delivered strong performance across all business segments, with particularly robust growth in both core and AI-related Azure services. Management’s outlook for Azure remains especially positive, citing rising customer demand for AI solutions.  ServiceNow (NOW), a leader in enterprise workflow automation, outperformed during the quarter following strong earnings results that exceeded Wall Street expectations.”
    ServiceNow
  • New positionFederated Hermes Sustainable Global Equity
    June 2025
    “Investment strategy Federated Hermes Sustainable Global Equity is a high-conviction global equity strategy. It aims to generate attractive financial returns by investing in companies that are aligned with achieving positive outcomes for society and the environment and ultimately support the United Nations Sustainable Development Goals (UN SDGs). The Strategy is a concentrated, high active-share strategy. We believe that ‘impactful,’ ‘leading’ and ‘improving’ companies play a critical role in contributing towards a more sustainable future and are well-positioned to benefit from structural sustainability trends over the long term. We believe sustainable investments are companies with business models geared towards creating value for society, with a positive or improving sustainability profile, and whose activities have an overall positive impact through their products and services. Our long-term holding periods and stewardship expertise enable us to develop effective and enduring engagement with these companies that can deliver additional impact and provide greater insight. From a sector perspective, the Strategy remains overweight Industrials, Information Technology and Healthcare, and underweight Consumer Discretionary, Communication Services, with zero-weight in Energy and Utilities. Over the H1 period, we added five positions in Clean Harbors, ServiceNow, T-Mobile, Nasdaq, and Linde, and closed out two positions in WEX and Gartner.”
    ServiceNow
  • HoldsTouchstone Sands Capital Select Growth Fund
    March 2025
    “Among the top individual absolute detractors were AppLovin Corp., NVIDIA Corp., ServiceNow Inc., Datadog Inc. (all Information Technology sector), and Amazon.com Inc. (Consumer Discretionary sector).”
    ServiceNow
  • “Enterprise software aids in this goal, as the products and services of companies like ClearBridge holding ServiceNow, Strategy holdings Microsoft and Salesforce are key for enhancing economic productivity.”
    ServiceNow
  • HoldsNewBridge Large Cap Growth Equity
    December 2024
    “Broadcom, Inc., ServiceNow, Inc., and Arista Networks, Inc. were the best Technology sector outperformers in the portfolio.”
    ServiceNow
  • HoldsAMG Renaissance Large Cap Growth Fund
    December 2024

    Listed in AMG Renaissance Large Cap Growth Fund’s reported holdings.

    ServiceNow
  • HoldsIthaka group
    December 2024
    “Top Contributors ServiceNow, Inc. (NOW) Founded in 2004, ServiceNow has become the leading provider of cloud-based software solutions that define, structure, manage and automate workflow services for global enterprises. ServiceNow pioneered the use of the cloud to deliver IT service management (“ITSM”) applications. These applications allow users to manage incidents and to plan new IT projects, provision clouds, manage application performance and build applications themselves. The company has since expanded beyond the ITSM market to provide workflow solutions for IT operations management, customer support, human resources, security operations and other enterprise departments where a patchwork of semi-automated processes have been used with varying success in the past. ServiceNow’s stock rose during the quarter, driven by strong fundamental performance and growing investor recognition of the company’s dominant position in monetizing AI workloads.”
    ServiceNow

Also mentioned · 6

These funds discuss ServiceNow as a competitor, benchmark or comparable, without disclosing a position in it.

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