
What smart money is saying about ServiceNow, Inc.
6 funds in our archive have pitched ServiceNow, Inc. — most recently Emerald Focused Equity Strategy in June 2026.
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.
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Position history
Between Q1 2026 and Q2 2026, 7 fund letters reported a position in ServiceNow, Inc. — 3 opened or added to the position, 2 trimmed or exited.
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q2 2026 | 6 | 3 | 1 | 2 |
| Q1 2026 | 1 | 0 | 1 | 4 |
Fund activity · 7 positions · 5 moves
- ExitedBaron Opportunity FundJune 2026
“We exited our position in ServiceNow, Inc. , which was a successful long-term investment for the Fund, and redeployed the capital into the software and digital services names discussed in the Review and Outlook section above.”
Read the letterServiceNow, Inc. - AddedVision Capital FundJune 2026
“We deployed some of that new capital to 10 of our existing positions (in alphabetical order): Cloudflare (NET), MercadoLibre (MELI), Meta (META), Nu (NU), Palantir (PLTR), Pro Medicus (PME), Sea Limited (SE), ServiceNow (NOW), Shopify (SHOP), and Zscaler (ZS).”
Read the letterServiceNow, Inc. - AddedEmerald Focused Equity StrategyJune 2026
“Finally, we added to ServiceNow.”
Read the letterServiceNow, Inc. - HoldsMontaka Global (Montaka Global FundJune 2026
“Declines in ServiceNow, Microsoft, KKR, Salesforce and Meta Platforms were among the largest detractors from portfolio performance over the 12 months.”
Read the letterServiceNow, Inc. - HoldsLakehouse Capital Global Growth FundMay 2026
“At the portfolio level, the biggest contributor to performance during the month was ServiceNow (+40.7%), which performed well as the market begun to adopt a more realistic view of the company's ability to benefit from AI agents rather than be disrupted by them.”
Read the letterServiceNow, Inc. - AddedEmerald Wealth Partners AGMay 2026
“ServiceNow Increase position”
Read the letterServiceNow, Inc. - ExitedLarge-Cap GrowthMarch 2026
“We exited ServiceNow (NOW) as part of a broader effort to refine our positioning within software, where evolving competitive dynamics and the pace of AI innovation have increased uncertainty across the sector.”
Read the letterServiceNow, Inc.
Also mentioned · 2
These funds discuss ServiceNow, Inc. — as a competitor, benchmark or comparable — without disclosing a position in it.
- MentionedGuinness Global Innovators FundJune 2026
Named in a table in Guinness Global Innovators Fund’s letter.
Read the letterServiceNow, Inc. - MentionedBristlemoon Capital Bristlemoon Global FundJune 2026
“Notable performance detractors over the same period included AppLovin, Hemnet, and ServiceNow.”
Read the letterServiceNow, Inc.
Fund coverage · 6 theses
- Emerald Focused Equity StrategyJune 2026
ServiceNow provides enterprise workflow software and benefits from high switching costs and AI monetization opportunities.
Read the full thesis - Emerald Wealth Partners AGMay 2026
ServiceNow is positioned as the enterprise AI orchestration layer, with AI-driven productivity savings and a path to doubling subscription revenue by 2030.
Read the full thesis - Nightview CapitalMarch 2026
ServiceNow is a mission-critical enterprise workflow platform with deep switching costs and AI-driven automation that strengthens its flywheel and customer expansion.
Read the full thesis - Polen Focus GrowthMarch 2026
ServiceNow is a mission-critical workflow software company with sticky customers, proprietary AI tools, and strong long-term growth potential.
Read the full thesis - Emerald Growth Equity StrategyMarch 2026
ServiceNow is a deeply embedded IT platform that should benefit from AI adoption and expanding security use cases.
Read the full thesis - Lakehouse Global Growth FundFebruary 2026
ServiceNow is a mission-critical enterprise workflow platform monetizing Gen-AI with strong growth, high renewals, and an attractive valuation.
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