What smart money is saying about Zebra Technologies Corporation
1 fund in our archive has pitched Zebra Technologies Corporation, most recently Ariel Small Cap Value in December 2025.
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
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Position history
Between Q1 2025 and Q3 2026, 7 fund letters reported a position in Zebra Technologies Corporation, with 1 buy (opened or added).
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q3 2026 | 3 | 0 | 0 | 0 |
| Q4 2025 | 2 | 0 | 0 | 1 |
| Q2 2025 | 1 | 1 | 0 | 0 |
| Q1 2025 | 1 | 0 | 0 | 0 |
Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.
Fund activity · 7 positions · 1 move
- September 2026
“Bar-code manufacturer, Zebra Technologies (ZBRA) was the top contributor during the quarter following a strong earnings report and raise to full-year guidance.”
Zebra Technologies Corporation - September 2026
“Qualys, Inc. (QLYS) – QLYS was a top contributor after a strong quarter, with accelerating billings and a raised outlook. AI has shifted from a perceived disruption risk to a cybersecurity tailwind, increasing the importance of QLYS’ integrated platform, durable position, and strong cash generation. Zebra Technologies Corporation (ZBRA) – ZBRA outperformed after sales growth came in ahead of expectations and management raised its outlook.”
Zebra Technologies Corporation - September 2026
“Fortunately, strong relative performance among Industrial names such as Zebra Technologies Corporation (ZBRA) in small cap value, small cap value concentrated and small/mid cap value, helped provide a counterweight.”
Zebra Technologies Corporation - HoldsDavenportDecember 2025
“Detractors: The Fund’s top detractors during the quarter were Zebra Technologies Corp (ZBRA), Charter Communications Inc. (CHTR), and Eaton Corp Plc (ETN).”
Zebra Technologies Corporation - December 2025
“Zebra Technologies Corporation (ZBRA) – ZBRA was a bottom performer this quarter as U.S. trade policy uncertainty and weak European industrial demand weighed on sentiment despite solid quarterly results.”
Zebra Technologies Corporation - June 2025
“Trades During the Quarter ● Exited: Cannae Holdings, Inc. (CNNE) - Underperformed in recent years and was only 1% of the portfolio. Our initial thesis centered on Bill Foley's ability to create value and the most valuable asset of CNNE was Dun & Bradstreet. That investment has not worked out and CNNE shares have lagged the broader market. We elected to sell the remaining position. ● Reduced: AerCap Holdings (AER) - We trimmed AER on strength. The stock has significantly outperformed the broader market since early 2021. We remain confident in the outlook for air travel and for AER to benefit by leasing planes to the largest airlines. ● Increased: Saia, Inc. (SAIA) - With recent weakness and a smaller beginning weight in the portfolio, we felt it was prudent to add to the shares and make it a 3% position. ● Increased: Zebra Technologies Corporation (ZBRA) - Added to the position following weakness in the shares early in the year.”
Zebra Technologies Corporation - March 2025
Listed in RS Mid Cap Value Strategy’s reported holdings.
Zebra Technologies Corporation
Fund coverage · 1 thesis
- Ariel Small Cap ValueDecember 2025
Zebra Technologies Corporation is a wide-moat barcode and data capture leader whose brand, distribution and innovation drive industry-leading profitability and secular growth from efficiency trends.
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