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What smart money is saying about Primo Brands CorporationUnited States flag

PRMB · Consumer Defensive · Beverages - Non-Alcoholic · Market cap $6.89B

6 funds in our archive have pitched Primo Brands Corporation, most recently The London Company Small-Mid Cap Strategy in September 2026.

Company profile

Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.

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5
Reported positions
2
Bought
0
Sold
8
Letters

Position history

Between Q3 2025 and Q3 2026, 5 fund letters reported a position in Primo Brands Corporation, with 2 buys (opened or added).

Fund letters reporting a position in Primo Brands Corporation, by quarter
QuarterLettersBoughtSoldTheses
Q3 20263102
Q2 20262101
Q4 20250001
Q3 20250002

Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.

Fund activity · 5 positions · 2 moves

  • September 2026
    “One of the biggest detractors to our performance was Primo Brands (PRMB) , a leading U.S. hydration company, which offers consumers water through five-gallon jugs, refill stations, and ready-to-drink formats.”
    Primo Brands Corporation
  • “● Initiated: Primo Brands Corporation (PRMB) – PRMB is North America's largest bottled water company and the leading provider of home and office water delivery. Formed through the combination of Primo Water and BlueTriton, the company owns well-known brands including Poland Spring and Saratoga. Most of its business comes from delivering and refilling large water jugs, a market it leads by a wide margin. Its recurring customer base and dense delivery network are difficult to replicate, and adding customers to existing routes is highly efficient. After the merger, an overly rapid integration disrupted service and cost the company customers. We believe new management is addressing these issues, which should improve service, profitability, and cash flow as merger costs fade and debt declines. Dependable demand provides downside protection, and with an attractive valuation and room for improvement, we believe PRMB fits our Quality-at-a-Reasonable-Price approach. ● Increased: Somnigroup International Inc. (SGI) – Added to SGI as the mattress industry remains depressed and the stock has pulled back. We continue to believe SGI can gain market share, realize synergies from the Leggett & Platt acquisition, and benefit from an eventual recovery in mattress demand. Recent insider buying by the CEO also supports our confidence in the long-term outlook. ● Exited: Lamb Weston Holdings, Inc. (LW) – Sold following the stock's recovery this year. The position was relatively small and we were unlikely to add to it, so we used the strength to move capital into higher-conviction holdings. ● Increased: Primo Brands Corporation (PRMB) – Added to PRMB, making it a full position.”
    Primo Brands Corporation
  • “One of the biggest detractors to our performance was Primo Brands (PRMB) , a leading U.S. hydration company, which offers consumers water through five-gallon jugs, refill stations, and ready-to-drink formats.”
    Primo Brands Corporation
  • HoldsMD SASS Concentrated Value
    June 2026
    “As of July 15, our five largest positions were Henry Schein (HSIC), Amazon (AMZN), AMETEK (AME), Primo Brands (PRMB), and Williams Companies (WMB), representing 32% of the total portfolio.”
    Primo Brands Corporation
  • June 2026

    Listed in Greenlight Capital Funds’s reported holdings.

    Primo Brands Corporation

Fund coverage · 6 theses

  • Primo Brands Corporation is favored for its leading bottled water position, recurring demand, difficult-to-replicate delivery network, attractive valuation, and merger-driven improvement potential.

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  • Primo Brands is a U.S. hydration company and the fund remains committed because of improving fundamentals, insider buying, buybacks, dividend growth, and a depressed valuation.

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  • Primo Brands is a bottled water and delivery business where temporary integration issues and an attractive free cash flow yield support the investment case.

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  • Primo Brands is a leading U.S. bottled water company with diversified distribution and secular tailwinds from health and quality concerns driving category growth.

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  • Baron Discovery Fund
    September 2025

    Primo Brands Corporation is a leading bottled spring water company with a strong market position and growth potential, currently facing temporary integration challenges but expected to generate significant free cash flow in the future.

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  • Primo Brands (PRMB) is a leading branded beverage company specializing in healthy hydration, holding about 19% market share in U.S. bottled water and benefiting from a diverse portfolio that reaches 90% of the population amid growing demand for bottled water.

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