What smart money is saying about Nike, Inc.
8 funds in our archive have pitched Nike, Inc., most recently Royal London AM Global Equity Diversified Fund (IRL) in September 2026.
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.
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Fund signal · last 12 months
15 lettersFunds are split between buying and selling
Moves described in fund letters in our archive. A sentence published word for word by several funds of one house in the same quarter counts once.
Position history
Between Q1 2025 and Q3 2026, 16 fund letters reported a position in Nike, Inc., with 5 buys (opened or added) and 6 sells (trimmed or exited).
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q3 2026 | 6 | 2 | 2 | 4 |
| Q2 2026 | 9 | 3 | 4 | 1 |
| Q2 2025 | 0 | 0 | 0 | 2 |
| Q1 2025 | 1 | 0 | 0 | 1 |
Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.
Fund activity · 16 positions · 13 moves
- September 2026
Listed in Oakmark Equity and Income Fund’s reported holdings.
Nike, Inc. - HoldsOakmark FundSeptember 2026
“Nike has significantly underperformed in recent years. What do you believe the market is missing that could serve as a catalyst for a turnaround? Nike (NKE) has been a horrible stock, losing about 80% of its value relative to the S&P 500 over just the past three years. Fortunately, we didn't buy it until last year, so we avoided most of that decline. However, it has been a poor performer for us too. 3Q 2026 U.S. EQUITY MARKET COMMENTARY September 30, 2026 OPINION PIECE. PLEASE SEE ENDNOTES FOR IMPORTANT DISCLOSURES. Harris |Oakmark | 111 South Wacker Drive, Suite 4600 | Chicago, IL 60606 | 312.646.3600 Nike’s biggest issues appear to be increased competition in China and poor decisions by prior management regarding product distribution. Effectively, Nike tried to bypass some of its most loyal customers—shoe retailers—by going directly to consumers. Two years ago, longtime Nike veteran Elliott Hill returned as CEO. We own the stock because we believe he can mend fences with retailers and begin returning Nike to its storied past.”
Nike, Inc. - ExitedMatrix Asset AdvisorsSeptember 2026
“We sold our positions in Nike and Intuit, both of which proved to be disappointing investments.”
Nike, Inc. - September 2026
“The other notable transaction was the initiation of a small position in Nike, which has been one of the highest-profile underperformers in its sector in recent years and is being purchased as an early-stage turnaround opportunity.”
Nike, Inc. - New positionRoyal London AM Global Equity Diversified FundSeptember 2026
“The other notable transaction was the initiation of a small position in Nike, which has been one of the highest-profile underperformers in its sector in recent years and is being purchased as an early-stage turnaround opportunity.”
Nike, Inc. - September 2026
“Notable transactions during the quarter included the additions of Nike and ASML to the portfolio.”
Nike, Inc. - ExitedFundsmith Equity FundJune 2026
“We exited or have started exiting: Atlas Copco, Coloplast, Essilor Luxottica, Intuit, LVMH, Magnum Ice Cream, Mettler-Toledo, Nike, Novo Nordisk, Otis, Unilever, Wolters Kluwer, and Zoetis.”
Nike, Inc. - June 2026
“We added to the portfolio’s holdings in Intuit, Lowe’s, Medtronic, Meta (Facebook), Nike, PepsiCo, TE Connectivity, Thermo Fisher Scientific, and Tyson Foods.”
Nike, Inc. - New positionMarshfield AssociatesJune 2026
“As to Nike, a stock we owned many years ago, we pulled it back into the fold based on a combination of several factors, not least of which was an attractive price that we believe gives us ample cover should we have erred in our decision to reinstate it.”
Nike, Inc. - AddedMayar CapitalJune 2026
“We added to a number of existing holdings: Nike, Toast, SAP, Unilever, Mastercard, Nintendo and Booking.”
Nike, Inc. - June 2026
“We also exited Rio Tinto, Newmont, National Australia Bank, Visa, UnitedHealth and Nike, taking the total to fourteen positions sold and thirteen initiated: unusually high turnover for this Fund, and a deliberate response to the concentration above.”
Nike, Inc. - June 2026
“Nike was eliminated after a management change and earnings report suggested that the pace of its recovery was likely to be slower than expected.”
Nike, Inc. - June 2026
“We also exited Rio Tinto, Newmont, National Australia Bank, Visa, UnitedHealth and Nike, taking the total to fourteen positions sold and thirteen initiated: unusually high turnover for this Fund, and a deliberate response to the concentration above.”
Nike, Inc. Listed in Sustainable Growth Advisers U.S. Large Cap Growth Strategy’s reported holdings.
Nike, Inc.- ExitedAugustine Asset Management Global Equity & Fixed Income StrategiesJune 2026
“We eliminated positions in Nike and Dr. Reddy's Laboratories after those holdings no longer met our investment process preferences for quality and fundamental improvement.”
Nike, Inc. - HoldsMacquarie Value FundMarch 2025
“Athletic footwear and apparel maker NIKE Inc. was another notable detractor.”
Nike, Inc.
Also mentioned · 2
These funds discuss Nike, Inc. as a competitor, benchmark or comparable, without disclosing a position in it.
- MentionedLatitude Global FundSeptember 2026
“A good example of this was Nike.”
Nike, Inc. - MentionedTAMIM Fund: Global High ConvictionAugust 2026
“Helping that decision to exit was keeping tabs on Nike, Adidas, Deckers (Hoka) and On which have all been under (share) price pressure as consumers seem unwilling to pay over the odds for shoes made in Vietnam and Indonesia.”
Nike, Inc.
Fund coverage · 8 theses
- Royal London AM Global Equity Diversified Fund (IRL)September 2026
Nike is an early-stage turnaround idea supported by brand strength, product design, global distribution, and an attractive risk-reward after de-rating.
Read the full thesis - Royal London AM Global Equity Income FundSeptember 2026
Nike, a leading sportswear brand, is a turnaround case resting on new management refocusing on innovation and retail partnerships to rebuild margins, supported by its brand strength.
Read the full thesis - Latitude Global FundSeptember 2026
Nike is described as facing increased competitive pressure from easier manufacturing and distribution for smaller brands, which has weakened its franchise.
Read the full thesis - Oakmark FundSeptember 2026
Nike is owned for a turnaround thesis led by CEO Elliott Hill, with upside from repairing retailer relationships and a low valuation.
Read the full thesis - Marshfield AssociatesJune 2026
Nike is a consumer brand with enduring athletic associations, and the position was re-added because the price looked attractive despite past execution issues.
Read the full thesis Nike is a strong investment opportunity due to its strategic plan to improve performance and maintain its leadership position in the athletic market despite recent challenges.
Read the full thesis- Pershing SquareJune 2025
Nike is undergoing a turnaround under new CEO Elliott Hill, focusing on product innovation and marketing to return to profitable growth while managing inventory and improving margins over the next few years.
Read the full thesis - Mayar CapitalMarch 2025
Nike is a leading American sportswear brand with strong global presence, unmatched brand equity, and a focus on innovation and direct-to-consumer strategies, making it an attractive long-term investment despite short-term challenges.
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