What smart money is saying about Nike
4 funds in our archive have pitched Nike — most recently Marshfield Associates in June 2026.
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.
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Position history
Between Q1 2025 and Q2 2026, 9 fund letters reported a position in Nike — 3 opened or added to the position, 5 trimmed or exited.
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q2 2026 | 9 | 3 | 5 | 1 |
| Q2 2025 | 0 | 0 | 0 | 2 |
| Q1 2025 | 0 | 0 | 0 | 1 |
Fund activity · 9 positions · 8 moves
- ExitedFundsmith Equity FundJune 2026
“We exited or have started exiting: Atlas Copco, Coloplast, Essilor Luxottica, Intuit, LVMH, Magnum Ice Cream, Mettler-Toledo, Nike, Novo Nordisk, Otis, Unilever, Wolters Kluwer, and Zoetis.”
Nike - June 2026
“We added to the portfolio’s holdings in Intuit, Lowe’s, Medtronic, Meta (Facebook), Nike, PepsiCo, TE Connectivity, Thermo Fisher Scientific, and Tyson Foods.”
Nike - New positionMarshfield AssociatesJune 2026
“As to Nike, a stock we owned many years ago, we pulled it back into the fold based on a combination of several factors, not least of which was an attractive price that we believe gives us ample cover should we have erred in our decision to reinstate it.”
Nike - AddedMayar CapitalJune 2026
“We added to a number of existing holdings: Nike, Toast, SAP, Unilever, Mastercard, Nintendo and Booking.”
Nike - June 2026
“We also exited Rio Tinto, Newmont, National Australia Bank, Visa, UnitedHealth and Nike, taking the total to fourteen positions sold and thirteen initiated: unusually high turnover for this Fund, and a deliberate response to the concentration above.”
Nike - June 2026
“Nike was eliminated after a management change and earnings report suggested that the pace of its recovery was likely to be slower than expected.”
Nike - June 2026
“We also exited Rio Tinto, Newmont, National Australia Bank, Visa, UnitedHealth and Nike, taking the total to fourteen positions sold and thirteen initiated: unusually high turnover for this Fund, and a deliberate response to the concentration above.”
Nike Listed in Sustainable Growth Advisers U.S. Large Cap Growth Strategy’s reported holdings.
Nike- ExitedAugustine Asset Management Global Equity & Fixed Income StrategiesJune 2026
“We eliminated positions in Nike and Dr. Reddy's Laboratories after those holdings no longer met our investment process preferences for quality and fundamental improvement.”
Nike
Fund coverage · 4 theses
- Marshfield AssociatesJune 2026
Nike is a consumer brand with enduring athletic associations, and the position was re-added because the price looked attractive despite past execution issues.
Read the full thesis Nike is a strong investment opportunity due to its strategic plan to improve performance and maintain its leadership position in the athletic market despite recent challenges.
Read the full thesis- Pershing SquareJune 2025
Nike is undergoing a turnaround under new CEO Elliott Hill, focusing on product innovation and marketing to return to profitable growth while managing inventory and improving margins over the next few years.
Read the full thesis - Mayar CapitalMarch 2025
Nike is a leading American sportswear brand with strong global presence, unmatched brand equity, and a focus on innovation and direct-to-consumer strategies, making it an attractive long-term investment despite short-term challenges.
Read the full thesis
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