
What smart money is saying about Harley-Davidson, Inc.
1 fund in our archive has pitched Harley-Davidson, Inc. — most recently Third Avenue Small-Cap Value Fund in March 2026.
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
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Position history
Every position in Harley-Davidson, Inc. on record in the archive was reported in Q1 2026, across 3 fund letters — 2 opened or added to the position, 1 trimmed or exited.
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q1 2026 | 3 | 2 | 1 | 1 |
Fund activity · 3 positions · 3 moves
- ExitedBA Beutel Goodman U.S. Value FundMarch 2026
“We completed full sales of Harley-Davidson and Campbells.”
Read the letterHarley-Davidson, Inc. - New positionThird Avenue Value FundMarch 2026
“During the quarter ending March 31, 2026, the Fund initiated new positions in OSAKA Titanium Technologies Co., Ltd, Harley-Davidson, Inc. and Robert Half Inc.”
Read the letterHarley-Davidson, Inc. - New positionThird Avenue Small-Cap Value FundMarch 2026
“During the quarter, the Fund initiated positions in five new holdings, Qualys, Inc., Compass, Inc., Harley-Davidson, Inc., Catalyst Pharmaceuticals, Inc. and Robert Half Inc.”
Read the letterHarley-Davidson, Inc.
Fund coverage · 1 thesis
- Third Avenue Small-Cap Value FundMarch 2026
Harley-Davidson is a low-expectations turnaround with valuable financial services, net cash, and potential operating improvement under new management.
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