What smart money is saying about Haypp
1 fund in our archive has pitched Haypp — most recently Night Watch in June 2025.
Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, rest of Europe, and the United State. It offers its products through e-commerce platforms and brands comprising haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.
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Fund coverage · 1 thesis
- Night WatchJune 2025
Haypp is the largest e-commerce platform for nicotine pouches, benefiting from rapid growth and a strong market position due to advertising restrictions that create a competitive moat.
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