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What smart money is saying about goeasy LtdCanada flag

GSY.TO · Financial Services · Financial - Credit Services · Market cap $1.49B

1 fund in our archive has pitched goeasy Ltd — most recently Donville Kent in December 2025.

Company profile

goeasy Ltd. provides non-prime leasing and lending services to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. The Easyfinancial segment provides unsecured and real estate secured installment loans; personal, home equity, and auto loans; point-of-sale and small business financing; and value-added services. The Easyhome segment leases household furniture, appliances, electronics, computers, and unsecured lending products to retail consumers. As of December 31, 2021, it operated 294 easyfinancial locations that include 8 kiosks, as well as 158 easyhome stores that include 34 franchises. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada

Fund coverage · 1 thesis

  • Donville Kent
    December 2025

    goeasy Ltd is a non-prime lender with a resilient, asset-backed and insured loan book, benefiting from tighter bank lending, strong ROE, and an attractive low-end historical valuation multiple.

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