
What smart money is saying about FitLife Brands
1 fund in our archive has pitched FitLife Brands, most recently Alluvial Fund, LP in September 2026.
FitLife Brands, Inc. supplies dietary supplements to health-conscious individuals across the United States and globally. Their extensive product line caters to various needs, encompassing weight management, overall well-being, and athletic performance. This includes specialized formulations designed for professional muscle development, performance-enhancing supplements for fitness enthusiasts, and offerings for men's health, alongside general diet, health, sports nutrition items, energy boosters, and meal replacement options. The company markets its diverse portfolio under well-known brand names such as NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Metis Nutrition, iSatori, BioGenetic Laboratories, and Energize. These products are distributed through a multi-channel approach, including company-franchised stores, a variety of retail outlets (specialty and mass market), and e-commerce platforms. Established in 2005, the company was previously known as Bond Laboratories, Inc., adopting the FitLife Brands, Inc. name in September 2013, and maintains its headquarters in Omaha, Nebraska.
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Position history
Between Q2 2025 and Q3 2026, 3 fund letters reported a position in FitLife Brands, with 1 buy (opened or added).
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q3 2026 | 1 | 0 | 0 | 1 |
| Q1 2026 | 1 | 0 | 0 | 0 |
| Q2 2025 | 1 | 1 | 0 | 0 |
Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.
Fund activity · 3 positions · 1 move
- HoldsAlluvial Fund, LPSeptember 2026
“FitLife Brands has been struggling with high protein costs and Amazon algorithm changes that have pushed some of its best-selling products lower in the rankings.”
FitLife Brands - HoldsAlluvial Fund LPMarch 2026
“Fourth quarter 2025 earnings reports from our portfolio holdings were very solid, with one notable exception. FitLife Brands reported disappointing figures, indicating challenges with legacy brands online sales had continued from the third quarter into the fourth.”
FitLife Brands - AddedAskeladden CapitalJune 2025
“Again, for clarity: we are still perfectly willing to take larger positions when we believe the risk-reward is disproportionate – indeed, we were recently buying more Fitlife and Franklin Covey even though they were already our largest positions in the 8 – 10% range.”
FitLife Brands
Fund coverage · 1 thesis
- Alluvial Fund, LPSeptember 2026
FitLife Brands faces margin pressure and ranking headwinds, but earnings, cash generation, and valuation suggest meaningful re-rating potential.
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