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What smart money is saying about FIGS, Inc.United States flag

FIGS · Consumer Cyclical · Apparel - Manufacturers · Market cap $2.63B

2 funds in our archive have pitched FIGS, Inc. — most recently Baron First Principles ETF in March 2026.

Company profile

FIGS, Inc. functions as a direct-to-consumer enterprise specializing in healthcare apparel and lifestyle merchandise across the United States. The company innovates and distributes a comprehensive selection of medical uniforms, complemented by a diverse array of non-scrub items. These offerings span functional pieces like lab coats, under-scrubs, compression socks, footwear, and masks, extending to activewear, loungewear, and outerwear such as performance leggings, sports bras, various tops (including super-soft pima cotton options), vests, and jackets. Customers can access and purchase FIGS' products directly through its integrated digital platform, which encompasses both its official website and mobile application. Founded in 2013, FIGS, Inc. is headquartered in Santa Monica, California.

Fund coverage · 2 theses

  • Baron First Principles ETF
    March 2026

    FIGS is a healthcare apparel company expanding its customer base, product assortment, and international footprint.

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  • Baron Growth Fund
    December 2025

    FIGS, Inc. is a direct-to-consumer medical apparel brand with non-discretionary demand and multiple growth vectors across international, enterprise TEAMS, and retail supporting profitable expansion.

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