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What smart money is saying about Birkenstock Holding plcUnited Kingdom flag

BIRK · Consumer Cyclical · Apparel - Footwear & Accessories · Market cap $6.13B

6 funds in our archive have pitched Birkenstock Holding plc, most recently Riverwater Partners Sustainable Value Strategy in September 2026.

Company profile

Birkenstock Holding plc specializes in the creation and distribution of various foot-related products. While renowned for its extensive collection of footwear, which includes sandals, shoes, and closed-toe designs, the company also expands its offerings to encompass skincare items and accessories. These products are made available to customers through a diverse range of channels, including its own online retail platforms, a network of company-owned physical stores, and wholesale partnerships with other businesses. The company maintains a broad international footprint, conducting operations in significant markets such as the United States, Brazil, Canada, Mexico, Europe, and the APMA (Asia Pacific, Middle East, Africa) region. Established in 1774, Birkenstock Holding plc is headquartered in London, United Kingdom, and functions as a subsidiary of BK LC Lux MidCo S.à r.l.

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Fund signal · last 12 months

13 letters

Funds are split between buying and selling

+1
Net flow
3 buys · 2 new positions · 60%2 sells · 2 full exits

Moves described in fund letters in our archive. A sentence published word for word by several funds of one house in the same quarter counts once.

Position history

Between Q2 2025 and Q3 2026, 13 fund letters reported a position in Birkenstock Holding plc, with 3 buys (opened or added) and 2 sells (trimmed or exited).

Fund letters reporting a position in Birkenstock Holding plc, by quarter
QuarterLettersBoughtSoldTheses
Q3 20264111
Q2 20268213
Q4 20251000
Q3 20250001
Q2 20250001

Bought and Sold count moves: the same sentence published by several funds of one house in a quarter counts once.

Fund activity · 13 positions · 6 moves

  • “Birkenstock is a heritage footwear brand with a supply-constrained model designed to support high levels of full-price sell-through. Our thesis centered on the company’s ability to underproduce demand, preserve pricing discipline and drive steady unit growth alongside higher average selling prices. During the quarter, however, we saw increased promotional activity and discounting, particularly among more price-sensitive consumers, counter to the thesis we initially underwrote. We exited the position given a potentially more promotional demand environment.”
    Birkenstock Holding plc
  • Listed in Platinium AM Platinum Asia Fund’s reported holdings.

    Birkenstock Holding plc
  • September 2026
    “Premium footwear brand Birkenstock Holding plc detracted from performance as macroeconomic concerns and broader weakness across the footwear industry weighed on shares, with investors selling the category regardless of company-specific execution. Despite the share price decline, fundamentals remain strong. Fiscal third-quarter revenue rose 15% year-over-year in constant currency, with double-digit growth across every region and channel, and management raised its full-year revenue outlook. The company continues to expand its store base and direct-to-consumer business while managing wholesale supply to protect brand scarcity. We believe the market is mispricing Birkenstock and retain strong conviction in its durable brand equity and long-term earnings power.”
    Birkenstock Holding plc
  • “We also initiated a position in Birkenstock (BIRK).”
    Birkenstock Holding plc
  • June 2026
    “While we remain long-term believers in the brand, we exited our position in Birkenstock Holding plc in order to raise capital for new ideas that we felt had higher return potential.”
    Birkenstock Holding plc
  • Listed in Baron First Principles ETF’s reported holdings.

    Birkenstock Holding plc
  • “As a result, this past quarter we began to see companies allocating capital towards accelerated share repurchases such as at Verisk Analytics, Inc. and Birkenstock Holding plc with others accelerating their public market quarterly share repurchases such as at Las Vegas Sands Corporation , Gartner, Inc. , FactSet Research Systems Inc. , Morningstar, Inc. , and Arch Capital Group Ltd . When we see these purchases, it gives us further confidence in our investment theses for these growth businesses and reinforces our belief that valuations remain attractive. As a result, during the quarter we increased our positions in many of these stocks.”
    Birkenstock Holding plc
  • June 2026

    Listed in Baron Partners Fund’s reported holdings.

    Birkenstock Holding plc
  • “While we remain long-term believers in the brand, we exited our position in Birkenstock Holding plc in order to raise capital for new ideas that we felt had higher return potential.”
    Birkenstock Holding plc
  • June 2026

    Listed in Baron Partners Fund’s reported holdings.

    Birkenstock Holding plc
  • June 2026

    Listed in Baron Capital’s reported holdings.

    Birkenstock Holding plc
  • “We initiated the following position(s) during the pe- riod: • Birkenstock Holding is a Germany-headquar- tered premium footwear company that de- signs, manufactures, and distributes sandals and closed-toe footwear globally, anchored by a proprietary cork-and-latex footbed with doc- umented orthopedic function.”
    Birkenstock Holding plc
  • HoldsPlatinium Asset Management
    December 2025
    “Amongst our detractors, SAP suffered a 9% decline. Despite robust cloud revenue growth of +27%¹ in Q3, SAP suffered as the software sector grappled with the risk of AI disruption. We view this as a temporary issue, with SAP’s own AI-integrated ERP solutions a potential medium-term upside. Birkenstock’s share price fell 12%, following weaker-than- expected guidance and concerns the brand’s momentum is weaking due to underwhelming direct sales through Birkenstock stores and their online shop.”
    Birkenstock Holding plc

Fund coverage · 6 theses

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