What smart money is saying about Sanrio
1 fund in our archive has pitched Sanrio — most recently Harding Loevner International Small Companies Equity in September 2026.
Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. It also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the planning, production, and sale of recorded music and video products; planning and presentation of musicals and live performances; copyright licensing; planning and operation of theme parks; planning, development, and sale of educational services and materials; planning, sale, and distribution of digital content; planning and sale of merchandise and publications; production and sale of video software; and advertising, marketing, and sports activities. Further, the company engages in the sale and rental of robots, rental of cars, and non-life insurance agency services. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Shinagawa, Japan.
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Position history
Every position in Sanrio on record in the archive was reported in Q3 2026, across 1 fund letter — 1 opened or added to the position.
| Quarter | Letters | Bought | Sold | Theses |
|---|---|---|---|---|
| Q3 2026 | 1 | 1 | 0 | 1 |
Fund activity · 1 position · 1 move
- September 2026
“Another way to achieve sustained profit growth is through intellectual property that can be monetized again and again, the way Consumer Discretionary businesses Sanrio and Games Workshop Group have been able to do with their brands. Sanrio, a new purchase during the quarter, is the Japanese company behind Hello Kitty as well as hundreds of other anime characters.”
Sanrio
Fund coverage · 1 thesis
- Harding Loevner International Small Companies EquitySeptember 2026
Sanrio owns Hello Kitty and other character IP, with growth driven by broader monetization, overseas expansion, and high operating leverage.
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