Redefining beauty through purpose, sustainability, and regeneration

Davines Group is presenting regenerative business as the next stage of its purpose-led beauty strategy.

• Davines moved from developing synthetic molecules and polymers toward naturally based ingredients that remove problematic derivatives while preserving or improving product performance.
• The company became one of the first B Corp-certified beauty brands and helped launch the B-Corp Beauty Coalition, which now unites more than 50 companies.
• B Corp recertification takes place every three years and requires progress across decarbonisation, circularity, biodiversity and water.
• Over the past four years, Davines has removed more than 3,500 tons of beach and ocean plastic in Thailand, Indonesia, the Philippines and Brazil, with a target of 5,000 tons by 2030.
• Davines aims to support the collection of an amount of plastic from the environment equivalent to every unit it places on the market, while a new foundation is expected to own part of the company alongside its B Corp operating business and an impact-focused family office.

Takeaway: Davines links long-term business resilience to purpose, measurable environmental action and governance that aligns profit, impact and philanthropy.